AdvantageRealtyFL.com

I am truly amazed at how many times I've heard stories from other Realtor's about how disloyal their customer's are. Unfortunately they might be part of their own problem??    Please keep in mind that for most of your customers this is most likely a one time deal for them. They really have no clue how the system works and you can save a lot of grief by spending a little time in "educating" them across the board. Here are some talking points that I make sure and cover: If you are working with a buyer that you are working for them essentially for free and that you are compensated in most cases by the sellers. The sellers have a listing contract with their Realtor/Brokerage and the commission is already established within that agreement. So there is nothing to be gained by going around you directly to the listing agent. You need to establish a "relationship" with you're customer. This helps establish loyalty. Through working with them merely share...

Probably the most misunderstood concept about applying for a Mortgage is that by applying to multiple Institutions negatively affects your credit score. That is totally a misnomer. Shopping around is necessary to achieve the best possible rates for what most likely will be the biggest purchase of your lives and applying to multiple lenders is beneficial. One of my favorite "Go To" sites is BankRate.com. I find their information and articles to be very helpful in today's Real Estate market. Below is an article I copied from today's page view from BankRate.com: How do I get the best mortgage rate? To get the best mortgage rate , shop around with multiple lenders. Ideally, you want a rate that’s at least equal to, or better yet below, the current average rate for the loan product you’re interested in. Comparing rates from three, four or more lenders helps ensure you’re getting competitive offers on a new mortgage or a refinance. Inquire with large banks, credit un...