AdvantageRealtyFL.com

I am often asked "How can I be successful in Real Estate?". As in most things dedication and hard work are important, however proper direction and focus are even more valuable. I have seen many people fail in this business due to misdirection. If you aren't careful you will find yourself working for free or making very little. Many new Associates get trapped in a team environment where they are robbed of their hard earned Commissions and pay fees for the privilege of having their license with that firm. That isn't all that bad for the 1st year if you are receiving quality training but if you stay much longer than that you are hurting your earning potential. I have hired several Associates from those types of firms and they can't believe how much more they earn working with us. What I enjoy most about being a Broker is being able to assist and mentor my Associates and being there for them when an if they need advise. I do really love my job! To all my Realt...

I have been in Florida Real Estate for 17+ years. I have seen the highs and lows of the business and have also experienced the many changes. With that being said I am excited to announce my new project. I am in the process of dissolving my old Corporation and retiring Advantage Realty Florida. Our new entity will have a similar name (AdvantageRealtyFL.com) but will be an entirely new concept. The days of the fancy office, walk in clients and floor time just doesn't work anymore. I will be establishing a single corporate office somewhere in the State (location TBA). Our focus will be on internet marketing not on fancy brick & mortar offices. We will be pouring any profits into advertising and marketing not on office rents or purchases. We also will be paying our Associates higher rates of Commissions. We will also be offering partnership/ownership options to qualified experienced Realtors & or Broker Associates that want to be an integral part of the decision making pr...

  ATTENTION REALTORS! WE ARE INVITING YOU TO JOIN US! Are you tired of paying fees, receiving low Commissions and being lost in the shuffle? If so you owe it to yourself to look into becoming a part of the Advantage Team! NO FEES! HIGHER COMMISSIONS AND GREAT SUPPORT! We make selling Real Estate fun & most importantly profitable. Want to learn more????   Reach out to me (Broker Richard Castret) via text 863-640-3127 or email AdvantageRealtyFL@outlook.com for a confidential conversation on what we have to offer.

We are definitely in a Sellers market. By definition that means prices are up, availability is limited and properties are selling within days! Great for the Sellers but disappointing for anyone that is looking to buy. One of the hardest things for a Realtor to do is to educate the buyers on what this market means to them. A buyer has to be ready to jump on a property if they find something they like. Procrastination is not going to work. Hanging back, low balling and delaying your decision is just going to result in deep disappointment in most cases. If the property is priced right and has no real problems it is going to get gobbled up. We have had some we listed that sold the very next day after we listed them. Unfortunately being a buyer in today's market is not for the faint hearted. A key to being a buyer in today's market it to work with a qualified Real Estate professional that can properly evaluate the subject property to see if it is properly priced. Also please note ...

We are starting out the Spring selling season strong! I most definitely could use more experienced Associates in both of our established markets (Lakeland / Polk County & St. Pete Beach / Pinellas County). Since we don't charge our Associates any fees we only hire enough personnel to handle the traffic in each geographical area. Although I am recruiting in 22 Counties in Central Florida I am focusing right now on filling out the ranks in those 2 established markets. NO FEES & HIGHER COMMISSIONS coupled with one on one Broker support makes Advantage Realty Florida worth the look. We sell Real Estate, making our $$$'s from Sales not off the backs of our Associates. Please feel free to contact me: Broker Richard Castret by email: AdvantageRealtyFL@outlook.com  and I can send you information on what we offer to our Associates!!   

I started my career in 2001 in Lakeland Florida. I moved to Florida from NW Ohio not knowing anyone in the area. I was in the Automotive business for 28 years up North and was looking for a change. The challenge for me was building up a "circle of influence" in a totally new area. My children were of school age and one of the tools for me was becoming involved in the community. Coaching my kids through Baseball, Softball and Soccer I was able to meet a lot of new friends and subsequently clients. I totally enjoyed either helping people find a new home or helping them sell theirs. Being a Realtor was a great career and a lot of fun. Things have changed a great deal over the years. Our industry has became a combination of pyramid schemes and gimmicks designed to confuse the public and causing Realtor's to lose focus on the task at hand, selling Real Estate. As a Broker I refuse to become part of the game. Advantage Realty Florida is focused on one thing, SELLIN...

I will be heading to Lakeland today to meet with local Realtors and attend the Realtors after hours being held at Millers Ale House this evening. Lakeland will always be special to me because that is where I started my Real Estate career in 2001, as well and raised my family there.  I had moved to Lakeland from Findlay Ohio. My oldest daughter had enrolled in Florida State University and my wife's parents lived in Naples. To be honest it was more of my wife's idea not mine to move to Florida. Looking back I can honestly say there are no regrets. I could have moved anywhere in Florida but I picked Lakeland after researching several different locals in the State. Schools were very important to me in my search as well as Community feel. I lived there for 15 years, loved it! The Real Estate business has had it's ups and downs over the last 17 years and our Lakeland market has done well. Currently I only have 3 Associates working there and need to add several more to handle ...