AdvantageRealtyFL.com

ATTENTION PINELLAS & PASCO COUNTY REALTORS! Business is great here on the West Coast of Florida! The winter season is just getting wound up. WE NEED EXPERIENCED ASSOCIATES to handle the work load NO FEES & HIGH COMMISSIONS Want to learn more? Contact Broker Richard Castret, Call 863-640-3127 or email: AdvantageRealty@outlook.com All inquiries kept in confidence  

With the cold weather setting in up North and the Holiday Season in full swing we have a huge new client base to work with. Our problem is we don't have enough inventory of quality homes to offer to the many clients we have   HELP! HELP! HELP!!!       We can't sell homes we don't have and you can't sell a home no one can find! In an effort to expand inventory we are offering deeply discounted listing programs to our sellers. Savings amounting to several thousands!!!!       SELL YOUR HOME NOW! CALL: 727-317-3735 OR EMAIL AdvantageRealtyFL@outlook.com   

With Thanksgiving upcoming I would like to discuss Real Estate as it relates to the season. Florida during the holidays is a mecca for people to migrate south to visit our beautiful warm State. Sometimes they are visiting their lucky relatives that already reside here or taking a vacation at one of our major resorts. Over the years I have met many of those 'pilgrims" and in a lot of cases I have worked with them to move here. Countless times I have run into them at local venues and listened to them expound on how they love it here and would love to live here. I totally enjoy helping making that a reality. If you are a seller it is a fantastic time to have your home on the market reaching people you might miss at other times of the year. We currently are offering Discounted listing programs that can save you Thousands as a seller. I am the Broker for Advantage Realty FL and in addition to my highly qualified Associates I will be personally handling listings during...

As some of you may know I am rolling out a new business model for Advantage Realty. I had hoped to have it implemented before now but I am working out some last minute details. If you haven't previously been following my blog please feel free to scroll back for prior posts, especially the one titled "Overview" My goal is get back to what it is all about  SELLING REAL ESTATE!   Over the 17 years I have been in this business I have watched our Industry lose focus on what it is we do. Many Brokerages focus on making their money off the backs of their Associates. Either by office fees, administrative charges or other misc. charges. On top of that some other firms have become thinly veiled pyramid schemes focusing on how many Associates they can load up on. ENUFF!! The truth is I got into this business for the thrill of seeing people's faces when they are successful in purchasing a new home or selling their old one. That never gets old. Now that I am a Broker I don'...

Today is Tuesday and as I do every Tuesday I focus on recruitment. To do that I would like to share an overview of who we are and what we want to become. Advantage Realty started it's existence in 2003 as Advantage Realty of Lakeland with one location in Lakeland. I lived and worked in Lakeland for 15 years plus. Our company was small but impactful. Our Realtors had a place in the community and business was good even in the downturn. We thrived and survived by evolving and by taking care of our clients above all. In 2015 I started my office here in St. Pete Beach and we now have a strong foothold in Pinellas County as well as Polk County. Now my goal is to now expand our membership in those 2 areas and the surrounding 20 Counties that are contained in our MLS (Mid-Florida Regional MLS). My design is to form up several small (boutique) groups in those remaining Counties. Their purpose is to create a profitable environment for all our Associates. NO FEES, higher Commissions acco...

Good Monday Morning! There are many pitfalls in this business however today I'm just addressing one of them: "GETTING CAUGHT IN THE CHEAP SEATS" Over the years I have used this term along with the question are you a Wheel Estate Agent? When you are young and starting out or in an Office that cherry picks referral's feeding the high $$$ ones to office favorites you can get trapped being either one. I was able to avoid being either by setting myself out right from the start working higher priced properties. If that is what you list that is the type of buyers you will attract. I am not saying don't sell an occasional Mobile Home or a major fixer upper but make the bulk of your listings high end quality   homes. Easier said than done?? Not really, I have a system that I developed and I share that with all my Associates. In this business image is everything, paint yourself a good one! Have a great week everyone! Talk with you next week when the topic will...

Good Monday Morning! As most of my Realtor friends know I love Mondays. As a Broker I spend most of my day (Monday) evaluating my Realtor's weekend activity. Weekends are usually the busy times for us working with buyers and sellers alike. Being a successful Realtor depends on building relationships. This is an ongoing process that requires dedication. Getting out there and meeting people is the key. Becoming involved in your community is a great way to acquire new clients. The more you socialize the better. A lot of Realtors spend their time hanging out with other Realtors which I think is counter productive. It's great to have friends in the industry but you have to keep in mind they are also your competition. There are many ways to put yourself out there. If you aren't working with clients over the weekend find a popular community event in your area and mingle. Striking up a friendly conversation with people around you and eventually bringing up the fact that you are...